A cookbook always offers great ideas and techniques but
today’s artefact holds the recipe for Kings County business connections.
The advertisement at right comes from the 20th
Century Tiger Tea Cookbook. The book is filled with recipes, remedies, and
advertisements for foodstuffs, including this ad for “Philip N. Hamm Biscuits”
of Moncton, NB. The name of the manufacturer—and the history of his company—demonstrate the unique family connections that existed between so many of New Brunswick’s
prominent merchants at this time in our history.
Philip Nase Hamm was a son of Matthias Hamm, a merchant who
worked at the store of Philip Nase in Indiantown (Saint John West). Matthias Hamm
was not just Mr. Nase’s clerk – they were brothers-in-law as Philip Nase had
married Elizabeth Mary Hamm in March of 1847. Philip Nase’s diary entry for April
1, 1854 records the details:
I took Matthias Hamm,
my wife’s youngest brother, in partnership in Business at I. Town, he having
been acting Clerk with me since March 8/49.
Matthias worked as Philip Nase’s clerk until the summer of 1854
when an epidemic changed things for both businessmen; from the Nase Diary July
1854:
Cholera set in at St
John and vicinity, proved most fatal in Portland, St. John Co. Inhabitants left
Portland and Indiantown in hundreds for the surrounding country, we closed
store and left for Nerepis where we remained three or four weeks at the end of
which time I purchased my Father’s farm at Nerepis, sold stock to Mr. Hamm and
Wm. G. H. Nase, brother and brother-in-law, and moved on the farm, 1st
Sep /54.
Philip Nase would remain in Nerepis for twelve years while Matthias
Hamm ran Nase’s store. Not until 1867 would Nase return to Saint John, buying
the store back from Matthias Hamm to run the business with his growing family
as P. Nase & Sons.
Matthias Hamm, meanwhile, was growing his own family; his
son Philip Nase Hamm was born in November 1862 and, as you can guess, the son
was named for Matthias’ brother-in-law and business partner. Along with his names,
young Philip Nase Hamm seemed to inherit the business acumen of both the Nase
and Hamm merchants. Philip N. Hamm worked with his father for several years and
then began his own business, the Philip N. Hamm Moncton Biscuit Works.
The Biscuit Works advertisement is a wonderful moment
captured in time: from the crossed Union Jack and Red Ensign flags at its top
to the image of the powerful steam engine, Philip N. Hamm was sending a careful
message – this was a company prepared for the new demands of a proud, growing
community. The list of biscuit offerings alone – a list whose final items
states “And 100 other” options – shows that this is a businessman prepared for
its customers.
The most telling feature of the advertisement for many
New Brunswick consumers, however, would have been captured most clearly in the owner’s
name – a union of two merchant histories that were well known and respected
throughout the region.
The Diary of Philip Nase (1836-1885) quoted above was recently
transcribed and printed by the Kings County Historical Society with the kind
permission of the Nase family. It is a wonderful document, capturing over fifty
years of business, political, and place history along the Lower Saint John River. From the first steamship trip up the river each year, to Abraham Lincoln's assassination, to intimate details of New Brunswick village life, Nase captured it all!
Copies of the book are available for
purchase from the Kings County Museum for $20.
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